Exclusive Sneak Peek: ZALORAYA 2024 Fashion Extravaganza Unveiled!
We have everything you need from floral baju kurung, to modern classic kebaya and not to forget kurta and baju melayu!
Hold onto your seats, fashionistas! The much-anticipated ZALORAYA 2024 Fashion Show has taken the style world by storm, and we’ve got the inside scoop just for you. Set against the breathtaking backdrop of Sentul Pavilion’s glasshouse architecture, this year’s event was nothing short of a jaw-dropping spectacle.
Picture this: a kaleidoscope of colours, a symphony of textures, and an atmosphere buzzing with excitement. From the crack of dawn until the stars lit up the night sky, Sentul Pavilion, Kuala Lumpur was the epicenter of all things haute couture.
The runway sizzled as 11 esteemed brands showcased their latest baju raya collections, each more mesmerizing than the last. FM by FuzanaMokhtaza made a grand entrance, setting the bar high with bold designs that pushed the boundaries of tradition. Embara and Ria Atelier, both Indonesian labels, followed suit, showcasing their own innovative creations, proving that creativity knows no bounds in the vibrant world of Malaysian and Indonesian fashion.
But it wasn’t just about the Hari Raya clothes — it was a celebration of culture, creativity, and community. AfiqM, Lubna, Yadotsa, and Maslea brought their A-game, offering up a smorgasbord of styles that catered to every taste and preference.
Of course, no fashion show is complete without a star-studded guest list, and ZALORAYA 2024 did not disappoint. From local Malaysian celebrities like Sazzy Falak, Sharifah Sakinah, and Sharifah Amani to TikTok influencers like Gajen Chandra, Sofea Shra, and Batrisyia, the front row was a who’s who of the Malaysian style scene.
But worries not, our Singaporean friends! You can dive into the amazing and stunning baju raya 2024 collection available on ZALORA Singapore now!
Let’s also give a shoutout to the little ones! The kids’ baju raya segment took center stage, as pint-sized models showcased their adorable ensembles, captivating the audience and sparking a symphony of “awws.”
But perhaps the most awe-inspiring moment of the evening came during the grand finale as the models took to the runway in a dazzling display of elegance and sophistication. NH by Nurita Harith, TAS by Tom Abang Saufi, Alia B, and ZALORA house brands Zalia left the crowd spellbound with their show-stopping creations, featuring Pua Kumbu on digital prints in bright colors for breezy resort-like kaftans and men’s silk-like shirts by TAS, while NH presented layered, delicate lace peeking through baju kurung cuts, accompanied by her line of leather handbags.
The night didn’t end there, as everyone witnessing the debut of BERLIAN that has stolen the spotlight. Malaysian rapper Flizzow unveiled his line of Baju Melayu studs or kancing, exclusively available on ZALORA. This captivating moment infused an unexpected dimension into the evening, leaving the audience spellbound by the fusion of music and fashion.
From the avant-garde designs to the dazzling array of celebrities, the ZALORAYA Fashion Show was an unforgettable evening — a powerful demonstration of fashion’s ability to inspire, uplift, and bring people together. Amidst the intricate and rich fashion, paying homage to the heritage of Malayan styles, ZALORA played host to 700 guests throughout the day, offering an immersive experience with a virtual try-on screen and cutting-edge 3D projections. Guests were treated to an array of delights from esteemed brand partners including Habib, Ferragamo, Jean-Paul Gaultier, Rabanne, and Laneige, while enjoying a fragrant brew from San Francisco Coffee. Fowlboys tantalized local palates with their delectable bites, and behind the scenes, models were expertly prepped and primed by GHD and Make Up For Ever, ensuring the runway shows’ success.
But don’t just take our word for it — experience the magic for yourself. Find your baju raya 2024 in Singapore online now!
This year Zaloraya 2024, we have everything you need from floral baju kurung, to modern classic kebaya and not to forget kurta and baju melayu for our dear gents too!
Check out the exclusive video highlights of the ZALORAYA 2024 Fashion Show and also this year Raya campaign video.
Get ready to be dazzled!
